Dive Brief:

• Pinterest is testing a service with ModCloth, Wayfair, Whole Foods, and GoPro, where shoppers don't have to leave the retailers’ websites in order to follow their Pinterest pages.

• The tweak is to the “follow” button that marketers already use on their sites. A click on “follow” brings up the retailer’s Pinterest content without taking them away from the site.

• The change is also the latest move in a series of several by Pinterest to make its network more useful to marketers. 

Dive Insight:

This development is appropriately labeled a “tweak” because it’s not a huge change. But it’s the latest in a series of moves by Pinterest to make its site useful to marketers while maintaining usefulness to its Pinners, who are a fervent, and so far loyal, bunch.