Dive Brief:

• Google’s Android Pay is now available for use within mobile retail apps, including Jet, Spring, and Wish, and on-demand service apps like Lyft, Instacart, and Doordash.

• Google is encouraging the use of its mobile payment feature by offering discounts like $20 off an OpenTable dining reservation using the app or $10 off the first Lyft ride.

• Google says that the option will soon be available through the apps of Eventbrite, Groupon, GrubHub, NewEgg, Priceline, Seamless, and Uber, indicating that Android Pay as a payment option already has a pipeline.

Dive Insight:

Like Apple Pay, Android Pay is designed to make mobile payment less cumbersome by allowing consumers to avoid entering in their credit-card information.

Mobile payments appear to be on the rise, but have far to go in supplanting consumers’ “top of wallet” credit card. While security is often mentioned as a concern and a possible reason that shoppers eschew mobile payments, many experts have told Retail Dive that convenience is more likely the hold-up. 

With this, the race is on to become the preferred mobile payment system.