Dive Brief:

• Amazon Wednesday said it’s launched Amazon Exclusives, a storefront that features products from inventors and sellers that sell only through Amazon or their own sites or physical stores.

• The selection includes a range of products, from tech peripherals like portable batteries to kid shoes.

• Some of the items are warehoused and fulfilled by Amazon, allowing Prime members to access their two-day shipping perk.

Dive Insight:

Amazon Exclusives is the first time that Amazon has featured a “discovery” layout, like Pinterest, that more easily allows browsing because it’s not dependent on search. Pinterest, Wanelo, and other discovery-oriented sites have shown to be effective in attracting shoppers. eBay has also recently experimented with discovery layouts.