Dive Brief:
-
E-retail giant Amazon is planning a brick-and-mortar store in the heart of New York City, sources have told several press outlets.
-
The store on 34th Street near Macy’s and the Empire State Building, slated to open in time for holiday shopping, will mostly exist to support same-day delivery in New York, online pickup, and in-person returns and exchanges, sources said.
-
Few details beyond that are known. The store is an experiment that, if successful, could expand to other cities.
Dive Insight:
What have we here? First Amazon CEO Jeff Bezos bought an old-fashioned print newspaper, the Washington Post. Now, a brick-and-mortar store is coming for the e-retail giant. The planned Amazon store is hardly traditional physical retail. Still, the move is a sign of how valuable brick-and-mortar can be to a brand as well as to logistics and operations.
