Dive Brief:

• Amazon is conquering the world — it's the most popular U.S. website with international consumers this holiday season, according to MyUS, a shipping company that helps international shoppers buy from U.S. retailers.

• Apparel brands and fast-fashion stores make up 50% of the most popular websites, according to MyUS' holiday shipping data from more than 400,000 members in 200 countries and territories. The most popular U.S. websites with international shoppers this season are: Amazon.com (27% increase from last holiday season), Ralph Lauren (14%), Carter's (61%), Gap (133%), the Disney Store (42%), Walmart (13%), Nordstrom (16%), 6pm (14%), Forever 21 (1%) and Bath & Body Works (8%), according to a press release.

• The top countries where international consumers are shopping for U.S. goods online (via MyUS) this holiday season are Saudi Arabia, Australia, Kuwait, Japan, United Arab Emirates, Angola, Canada, Hong Kong, South Africa and the United Kingdom, MyUS said.

Dive Insight:

The data from MyUS is just a slice of the overall picture, but it does show that U.S. retailers are more popular than ever with international shoppers — shipments with MyUS are up 98% in comparison to the same holiday shopping period last year, the company said.

"Thanks to growing economies around the world, consumer demand for U.S. products and brands is rapidly increasing," MyUS CEO Ramesh Bulusu said in a statement. "As a result, we've seen the biggest holiday season in our 20 years of existence."

Walmart, already a big international retail player with more than 11,600 stores and clubs in 28 countries, moved swiftly up MyUS's roster this year, from number 20 last year to number six. Beauty brand Colourpop went the other direction, taking 6th place last year and failing to crack the top 10 this year. All other U.S. retailers kept their top 10 status from last year, MyUS said, but the Gap saw the greatest shipment volume increase.

MyUS has fostered U.S. sales abroad since 1997 and it's a good bet for participating retailers, considering the saturation of some North American markets, which makes overseas sales attractive for many brands. Nike and Toys R Us are just two retailers that have touted their growth potential outside the U.S., while analysts have noted how brands like Gap and Abercrombie & Fitch haven't lost their cachet among international consumers the way they have at home. 

This story is part of our ongoing coverage of the 2017 holiday shopping season. You can browse our holiday page and sign up for our holiday newsletter for more stories.