Dive Brief:

• In a move similar to its hardball tactics with Hachette Book Group, Amazon isn’t allowing pre-orders of soon-to-be digitally released Warner Bros. movies. That includes the highly popular Lego Movie, due to be released for sale June 17.

• Amazon’s customers can sign up to be notified when the titles will be available, with no date specified.

• Amazon’s investors would like to see the e-retailer gain larger profits, but these moves are seen as a departure from its customer-centric model.

Dive Insight:

This new dispute, this time with Warner Brothers, comes at a time when Amazon is getting plenty of bad press over its battle with publisher Hachette Book Group. The e-retail giant has played hardball before, and usually wins, but this time around things may be different. The attention Amazon is getting from its tactics so far has been negative, and it remains to be seen how customers react.