Dive Brief:

• amazon.com last week announced a program it’s calling Pay to Quit, which gives workers at its fulfillment centers $2,000 to $5,000 to leave if they’re not happy.

• "The goal is to encourage folks to take a moment and think about what they really want. In the long-run, an employee staying somewhere they don't want to be isn't healthy for the employee or the company," CEO Jeff Bezos wrote in his yearly memo to shareholders.

• Meanwhile, Bezos also said the company is serious about its delivery by drones, announced late last year, saying in his letter that its Prime Air Team has been testing the program and working aggressively to improve its fulfillment on the ground as well. 

Dive Insight:

Amazon is clearly serious about fulfillment. While the reaction to its drone delivery announcement last year was largely laughter and some lampooning, the company says it’s testing drones as we speak to make the option feasible. And by offering disaffected workers a paid excuse to leave, the company will presumably ensure that those who stay will buy into its goal of continually improving its delivery speeds.