Dive Brief:

• Once Amazon shoppers' accounts are connected to their own Twitter accounts via amazon.com/social, Amazon customers can now add items to their wish list by shopping for them and adding the hashtag #AmazonWishList to tweets.

• The move follows the capability introduced earlier this year to add items to the Amazon shopping cart by tweeting to #AmazonCart.

• The Amazon wish list is a popular feature at the holidays, which are coming right up.

Dive Insight:

Although Twitter is trying hard to increase its commerce capabilities, the social network still remains a place for sharing opinions and jokes. This ability to add to one’s Amazon wish list via a tweet is more Twitter-ish than Amazon’s earlier capability to add items to the shopping cart. The timing is right, coming just ahead of holiday shopping, when the retailer's wish list feature is especially popular.