Dive Brief:

• Rising star Alex and Ani, a retail jewelry chain, has used eBay Inc. company eBay Enterprise to boost sales and its return on investment through its Facebook ad campaign.

• For the past holiday season, eBay Enterprise worked with Facebook platform company Kenshoo Social for a targeted social marketing campaign.

• After the campaign, Alex and Ani saw ROI increase by 80% and revenue a whopping 4,388%, and the average order rose 434% from $14 to $75.

Dive Insight:

Alex and Ani is certainly proving the value of social media, but its success also shows the value of a targeted, coordinated effort to boost sales on all channels. No surprise then that the company, which enjoys a good reputation for its social and eco-consciousness and quality products, plans on widening these efforts. This tale of success is a lesson for retailers with a story to tell.