Dive Brief:
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Herzogenaurach, Germany-based sports apparel retailer adidas found much to celebrate in this year’s World Cup. The company will sell more than 14 million units of the official match ball, the brazuca. The ball, which has its own Twitter handle, now has 3.49 million followers.
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Adidas sports apparel scored even bigger, with sales of the company’s federations' jerseys exploding. Sales of Mexico’s jerseys rose 45% this year over last — and they didn’t even qualify for the World Cup.
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And adidas has seen great success with its two teams getting into the finals. Argentina jersey sales grew 60% beyond sales from the last tournament, in 2010. Sales of Germany jerseys have been 70% higher than last time. Footwear sales have also sailed nicely into — and beyond — the “gol.”
Dive Insight:
The World Cup may be over for most of us, but not for sportswear apparel retailer adidas. The company is celebrating its World Cup boost in business by making plans for the upcoming Women’s World Cup in Vancouver, Canada next year. They're also busy keeping up with @brazuca’s Twitter feed.
