Dive Brief:

• Abercrombie & Fitch has cut its full-year profit forecast, saying it hasn’t been able to woo back its teen customers without significant price cuts. Q3 same-store sales fell 8%; overall Q3 sales fell 12%.

• The New Albany, OH-based teen-apparel retailer has been working to cut costs, change up its merchandise to less logo-centric items, and brighten and de-perfume its stores — major changes from its longstanding clubbish, cool-kid ethos.

• But teenagers continue to shop elsewhere, especially at lower-cost "fast fashion" retailers in malls and online, and many analysts say the changes have not come quickly enough.

Dive Insight:

If the teenagers once dissed by Abercrombie & Fitch CEO Mike Jeffries — who once said, “A lot of people don’t belong [in our clothes], and they can’t belong.” — were paying any attention, they might smile at the retailer’s current fortunes.

But perhaps the problem for the retailer is that few teenagers are paying attention to it for any reason. Worse, analysts say the company is running out of ways to turn things around, having already tried changing its merchandise and the aesthetic of its stores.