The Latest
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6 brands to watch in 2026
From Mango to Cyklar, legacy and emerging brands alike are leaning on physical retail to win over customers.
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Sponsored by MelissaData quality is a margin protection strategy
Better address and identity data prevent fraud loss, marketing waste and failed deliveries.
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Nate Delesline III/Retail Dive
Ikea to open 10 US stores this year
The home retailer will open its first location in Oklahoma in 2026 as it refines and modernizes its footprint.
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Courtesy of Spanx
Spanx relaunches swimwear
The brand, which first entered the category in 2018, is offering three different compression levels in its latest swimwear collection.
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Williams-Sonoma to test ads in ChatGPT
The home retailer is partnering with OpenAI to reach customers at decision-making moments and enhance product discovery.
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Daphne Howland/Retail Dive
As 2026 kicks off, these retailers are vulnerable to bankruptcy
As the industry enters another year marked by tariffs and falling consumer sentiment, retailers including J. Crew and Guitar Center face risks.
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Retrieved from Brett Jordan from Pexels.
Pinterest ‘not satisfied’ with Q4 revenue, points to tariffs
The company said large retailers have been disproportionately impacted by tariffs and thus have been pulling back on ad spend in order to protect margins.
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Kaarin Vembar/Retail Dive
Revlon appoints COO to run global supply chain
Mario Rivera is tasked with driving an end-to-end supply chain transformation for the cosmetics maker after stints at CVS Health and Target.
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Daphne Howland/Retail Dive
Kohl’s launches ‘Deal Bar’ in all stores
The front-of-store collection of items under $10 could appeal to the department store’s financially constrained customers, but is it enough?
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Why brands need to optimize their mobile apps and websites for AI
Brands have built their digital experiences on Google’s search algorithm, but that needs to change as consumer behavior evolves, experts say.
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Courtesy of Pat McGrath Labs
Pat McGrath Labs secures $30M financing
The fresh capital comes from an existing lender. Meanwhile, founder Patricia McGrath will become chief creative officer as part of a Chapter 11 restructuring deal.
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Courtesy of Lululemon
ColumnThe Weekly Closeout: Tree Hut’s Gen Alpha brand — and will Lululemon’s new training line hit?
The body care company is launching “Splash” to appeal to a younger audience, while the activewear brand is pushing past its latest leggings snafu to debut a new fabric.
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Levi’s warehouse network transition hits snag
The clothing maker said a shift away from an owned distribution center to a third-party run facility has taken longer than expected.
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Courtesy of Chubbies
Chubbies launches women’s swimwear brand
The stand-alone brand, dubbed Cheekies, launches with bikinis, one-piece suits and cover ups priced between $45 and $110.
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What December retail sales say about consumers in 2026
Shoppers are likely to keep spending, but even luxury consumers are wary.
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Mario Tama via Getty Images
US companies, consumers bear nearly 90% of tariff costs: New York Fed
Recent studies challenge President Donald Trump’s assertion that foreign exporters will end up paying the highest import taxes since the 1930s.
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Courtesy of Ernesta
DTC rug brand Ernesta opens Dallas showroom
The 1,256-square-foot space, which features an area for one-on-one consultations, marks the brand’s sixth store.
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Kaarin Moore/Retail Dive
A look inside Skims’ first Chicago flagship
The brand is expanding its brick-and-mortar presence after landing a $225 million funding round at the end of last year.
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TikTok Shop spurs Crocs, Heydude DTC sales
Overall, Crocs finished 2025 with a Q4 that beat expectations, and executives even expect struggling Heydude to return to growth later this year.
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Courtesy of Wayfair
Wayfair, Affirm expand partnership to UK and Canada
Shoppers will receive a real-time approval decision when they select the payment company’s BNPL service at checkout.
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Permission granted by Victoria’s Secret & Co.
The latest evolution at Victoria’s Secret is an expanded T-shirt bra line
According to Victoria’s Secret Brand President Anne Stephenson, the retailer has updated craftsmanship and is leaning into products that are both comfortable and sexy.
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Rachel Murray/Getty Images for ELLE via Getty Images
Ex-Lululemon chief Calvin McDonald to return to beauty as Wella CEO
The 145-year-old hair care company touted the growth and market share gains that McDonald oversaw at the activewear brand and Sephora.
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Courtesy of Walmart
Estée Lauder sues Walmart over alleged counterfeits
The cosmetics giant says the big-box retailer is permitting the sale of fakes on its marketplace that target brands including La Mer and Tom Ford.
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Shaun Lucas/Retail Dive/Retail Dive, data from Getty Images
December retail sales rise over 4% amid careful consumer spending
Department stores didn’t get much of a lift from the season as tariff-related price hikes sent shoppers out early and toward discounters.
Updated Feb. 10, 2026 -
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Target to test contextual ads in ChatGPT, including through Roundel
Bringing Roundel brands to ChatGPT suggests retail media networks could be a bridge for larger AI chatbot advertising adoption.
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Skip Bolen/WireImage for Saks Fifth Avenue via Getty Images
Saks Global to shutter 9 full-line stores
Saks Fifth Avenue is taking the brunt of the plans, with eight stores on the list. The company told a bankruptcy court further closures may be necessary.
