Marketing: Page 78
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Courtesy of E.l.f. Cosmetics
E.l.f. goes long form for meme-heavy holiday 'movie' native to TikTok
Breaking with the app's snackable focus, "Big Mood, Big e.l.f.ing City" nods to 2021 trends like the Couch Guy and a viral salmon bowl recipe.
By Peter Adams • Dec. 16, 2021 -
Alibaba launches grant program for US entrepreneurs
The e-commerce giant announced its first group of 50 recipients, who will receive $10,000 each.
By Tatiana Walk-Morris • Dec. 15, 2021 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Courtesy of PetSmart
PetSmart launches pet photos with Santa, photo contest
The retailer has introduced new services and merchandise, but its business practices have recently come under fire.
By Tatiana Walk-Morris • Dec. 15, 2021 -
Courtesy of Nike
Nike acquires virtual sneaker company Rtfkt
The purchase comes on top of several others Nike has made to improve its digital capabilities, including data integration platform Datalogue.
By Cara Salpini • Dec. 14, 2021 -
Courtesy of TalkShopLive
Walmart teams with TalkShopLive as social commerce ramp up continues
Following efforts on Twitter and TikTok, the partnership is the retailer's latest move to bridge content with commerce.
By Chris Kelly • Dec. 14, 2021 -
Courtesy of Forever 21, JCPenney
Forever 21 launches at J.C. Penney
The two retailers have been through recent bankruptcies and share a parent company.
By Kaarin Moore • Dec. 13, 2021 -
Courtesy of Shoe Carnival
How Shoe Carnival became a billion-dollar brand — and counting
The footwear retailer is stepping up with revamped stores, a strategic acquisition and big goals set by new CEO Mark Worden.
By Daphne Howland • Dec. 13, 2021 -
ViewApart via Getty Images
Gen Zers relied on buy now, pay later during the holidays. It's time to pay up.
What may be a beneficial feature to retailers poses risks to young consumers who've increasingly flocked to installment services.
By Maria Monteros • Dec. 13, 2021 -
TippaPatt/Shutterstock
Sponsored by MittoConsumers expect an omnichannel experience for their holiday shopping spree; is your brand ready to deliver?
Recent survey shows that top performing brands have embraced an omnichannel strategy. Check out their success.
By Laura Apel, SVP Marketing at Mitto • Dec. 13, 2021 -
filadendron, 923079848 via Getty Images
Sponsored by LiveRampThinking of building a retail media network? Start with your identity strategy
A strong data strategy is an organization's competitive advantage. However, as part of the data strategy, retailers need to have control over their customer identity.
By Maureen Noonan, Head of Industry, Retail/CPG at LiveRamp • Dec. 13, 2021 -
Win McNamee via Getty Images
OpinionShortage signs versus facing: How retailers should deal with stockouts
There are benefits and risks to each strategy, writes Gad Allon, faculty director of the Jerome Fisher Program in Management and Technology at the University of Pennsylvania.
By Gad Allon • Dec. 9, 2021 -
Courtesy of Zippin
Zippin brings checkout-free tech to JFK airport store
The tech startup has plans to bring its cashierless technology to nearly 100 stores in train stations and airports by the end of 2022.
By Tatiana Walk-Morris • Dec. 9, 2021 -
Retrieved from Piqsels.
Uber to deliver holiday goods from Rite Aid, GoPuff other retailers via Uber Eats
The new holiday shop will also offer Christmas tree and wreath deliveries in select cities across the country.
By Tatiana Walk-Morris • Dec. 8, 2021 -
Parachute
Parachute taps Amazon vet as first chief commercial officer
Drew Sheriff, who previously oversaw the e-commerce giant's physical operations, will add expertise as the DTC brand looks to expand its footprint.
By Caroline Jansen • Dec. 7, 2021 -
Wayfair plots 3 new stores in 2022
The stores, covering its AllModern and Joss & Main brands, are the first in a series of openings the retailer is planning over the next two years.
By Caroline Jansen • Dec. 7, 2021 -
Courtesy of Amazon
Amazon's holiday window showcases Alexa-enabled experiences
The century-old tradition of holiday window displays gets an update via smart technology as shoppers return to stores.
By Nina Lentini • Dec. 7, 2021 -
Courtesy of Yahoo
Walmart and Yahoo tailor holiday content for social, AR shopping
After last year's collaboration spurred a 239% lift in gross merchandise value, the duo adds a tweet countdown and TikTok series to a wide-ranging effort.
By Natalie Black (Koltun) • Dec. 6, 2021 -
Courtesy of WHP Global
ColumnThe Weekly Closeout: The Container Store brings in new brands and the latest Toys R Us comeback
The home goods retailer is adding products from Blueland and The Laundress, while the once-ubiquitous toy retailer is entering brick and mortar again.
By Retail Dive Staff • Dec. 3, 2021 -
Courtesy of Ulta
Ulta’s Q3 sales hit a record $2B as it finishes Target expansion for 2021
COO Kecia Steelman said customers are shopping the entire assortment at the big-box retailer.
By Cara Salpini • Dec. 3, 2021 -
Courtesy of Popsugar
Popsugar releases first fitness equipment line at Target
The 17-item collection, which will be available in the retail giant's stores and on its website, features products like yoga mats, dumbbells and kettlebells.
By Tatiana Walk-Morris • Dec. 3, 2021 -
Courtesy of Fabletics
Fabletics taps actress Vanessa Hudgens to promote new Velour clothing line
The retailer released its "first-ever lifestyle collection," which caters to women 18 to 45 and is inspired by '70s fashion.
By Tatiana Walk-Morris • Dec. 3, 2021 -
Courtesy of REI
REI names Amazon veteran its first chief commercial officer
Cameron Janes spent over 14 years at Amazon, many of them as vice president of stores and physical retail.
By Cara Salpini • Dec. 2, 2021 -
Courtesy of Parade
Parade opens first brick-and-mortar store in SoHo
The location features a technicolor archway, a claw machine where customers can win products and a life-size circus tent.
By Tatiana Walk-Morris • Dec. 2, 2021 -
Courtesy of WHP Global
Toys R Us to open new flagship at American Dream mall
The two-story, 20,000-square-foot store is set to open in mid-December and marks yet another brick-and-mortar comeback for the brand.
By Ben Unglesbee • Dec. 1, 2021 -
Courtesy of The Bay
The Bay debuts tech-enabled pop-up shop for the holidays
Shoppers can make purchases by scanning QR codes and checking out on their phones. The store also offers a buy now, pay later option.
By Tatiana Walk-Morris • Dec. 1, 2021
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