DTC: Page 54


  • A desk and chairs in an office
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    Courtesy of Branch
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    West Elm partners with DTC office furniture brand Branch

    The partnership adds to West Elm’s growing assortment of direct-to-consumer brands and helps expand its new business-to-business offering.

    By Sept. 13, 2022
  • A group of five people gathered together wearing matching sets of underwear and bras in different colors.
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    MeUndies
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    MeUndies bulks up executive team with new CFO, chief marketer

    The two new execs will oversee key functions as the DTC brand charts its growth path.

    By Tatiana Walk-Morris • Sept. 13, 2022
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline
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    gradyreese via Getty Images
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    Trendline

    What's shaping the e-commerce landscape?

    From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.

    By Retail Dive staff
  • Two models wearing white and black outfits from the Alo Yoga Aspen collection.
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    Permission granted by Alo Yoga
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    Alo Yoga releases first ready-to-wear collection, NFT at New York Fashion Week

    The new Aspen Collection features floor-length faux fur jackets and cashmere sets, and comes with non-fungible tokens providing exclusive perks.

    By Dani James • Sept. 10, 2022
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    Lovesac
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    Lovesac pushes sales up 45% in the second quarter

    The DTC brand exceeded its own expectations for top and bottom line growth at a time when other digitally native brands struggle to reach profitability.

    By Sept. 8, 2022
  • Inside an Adore Me store
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    Courtesy of Adore Me
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    Adore Me to host first live runway show at Fashion Week

    The direct-to-consumer brand hosted its first New York Fashion Week events in 2019, which included a gifting suite and dinner.

    By Tatiana Walk-Morris • Sept. 8, 2022
  • To the right of a mall store entrance, a minimalist gray granite facade features the red and white Lululemon logo and white lettering.
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    Daphne Howland/Retail Dive
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    Lululemon Q2 revenue reaches $1.9B as high-income shoppers continue spending

    The athletics apparel brand didn’t rely on markdowns during the quarter and will soon release a membership program, according to CEO Calvin McDonald.

    By Dani James • Sept. 2, 2022
  • A lineup of bra and underwear sets in different colors on a white background.
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    Courtesy of Athleta
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    Athleta launches intimates

    Its Rituals collection will be available online starting Sept. 20, as the company tries to provide a “first layer” for its shoppers. 

    By Sept. 1, 2022
  • Peloton Bike+
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    Courtesy of Peloton
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    Peloton delays filing of 10-K report

    Following last week’s news of a $1.2 billion Q4 net loss, the brand needs more time for accounting to file its 10-K.

    By Dani James • Aug. 31, 2022
  • Dog pulling on toy
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    Courtesy of Bark
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    Bark inks deal to sell through Tractor Supply

    The company is looking to grow its roster of wholesale partners, which already includes Walmart, Target, Amazon and Costco.

    By Aug. 30, 2022
  • Interior of a bedroom with a bed in the center, rug on the carpet. Two lights are above the headboard on the wall, along with an abstract painting.
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    Courtesy of Interior Define
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    Interior Define launches bedroom furniture, mattress and bedding collections

    Alongside other direct-to-consumer brands, Interior Define has grown its brick-and-mortar presence over the past year.

    By Tatiana Walk-Morris • Aug. 26, 2022
  • Peloton bike
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    Courtesy of Peloton
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    Peloton starts selling on Amazon in a shift away from DTC

    It's the first time the at-home fitness company has sold products outside of its own channels, and comes amid financial stumbles and inflationary pressure.

    By Dani James • Aug. 24, 2022
  • A purple Hanky Panky storefront in New York City.
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    Courtesy of Hanky Panky
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    Hanky Panky opens first store in New York

    After more than 40 years in the industry, the intimates brand is bringing its shopping experience offline with a West Village storefront.

    By Tatiana Walk-Morris • Aug. 23, 2022
  • A Casper storefront on Melrose Avenue in Los Angeles, California.
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    Cara Salpini/Retail Dive
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    Casper CEO joins Macy’s board

    Emilie Arel signs on to advise the department store as the DTC brand pursues a turnaround strategy emphasizing cost cutting and a refocused product assortment.

    By Aug. 23, 2022
  • Nordstrom partners with Indochino for shop-in-shops.
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    Courtesy of Indochino, Nordstrom
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    Indochino expands into women’s suiting

    The brand will offer a women’s base pattern across all fabric options as it looks to accommodate customers of all genders.

    By Tatiana Walk-Morris • Aug. 22, 2022
  • Wayfair lays off 10% of corporate workforce

    The online home goods retailer joins others in the industry in reducing headcount in order to manage costs.

    By Aug. 19, 2022
  • Picture of the outside of a Beyond Yoga pop up shop. Next to the temporary store is a place for four people to sit under a covering.
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    Courtesy of Levi Strauss & Co
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    Beyond Yoga to open its first permanent store

    After hosting a summer pop-up shop, the DTC brand has learned which products were popular with customers.

    By Tatiana Walk-Morris • Aug. 19, 2022
  • A storefront with main door open, a purple sign in front.
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    Cara Salpini for Retail Dive
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    Column

    The Weekly Closeout: Saks.com raises more capital and Outdoor Voices could sell itself

    The e-commerce entity boosted its ability to borrow money, while the DTC activewear brand is reportedly mulling a sale.

    By Retail Dive Staff • Aug. 19, 2022
  • Casper
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    Courtesy of Casper
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    ‘We’re not in the business of not making money anymore’: Casper’s new CEO on its path forward

    After a tumultuous couple of years, which included inking a deal to be taken private again, Emilie Arel discusses the DTC mattress brand’s future.

    By Aug. 15, 2022
  • Peloton bike
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    Courtesy of Peloton
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    Peloton hiking prices amid reported layoffs, store closures

    As its pandemic-era boom fizzles, the at-home bicycle fitness company is scrambling, even after major layoffs and subscription hikes earlier this year.

    By Aug. 15, 2022
  • A Warby Parker storefront in Georgetown
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    Cara Salpini/Retail Dive
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    DTC’s very bad, no good earnings week

    Brands laid off staff, cut guidance and accumulated losses in a tougher operating environment. A select few continued to thrive.

    By Aug. 15, 2022
  • A graphic mural on the side of a Warby Parker depicts three colorful silhouettes of people with eyeglasses against an azure background.
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    Courtesy of Warby Parker
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    After challenging Q2, Warby Parker sees crystal-clear need for stores

    The DTC eyewear company slashed its guidance for the year, but says physical locations are key to expanding market share and brand awareness.

    By Aug. 11, 2022
  • Lively's store in Austin, Texas
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    Permission granted by Lively
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    Lively founder Michelle Cordeiro Grant steps down from CEO role

    Kristin DiCunzolo, vice president of marketing and direct at parent company Wacoal America, will take on the post.

    By Aug. 11, 2022
  • UpWest launches Go activewear line
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    Courtesy of UpWest
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    Can UpWest lead the way forward for Express?

    The DTC brand is opening stores, will launch a partnership with a major retailer this year and may be just the thing the specialty retailer was looking for. 

    By Aug. 10, 2022
  • Reflections of buildings on a Warby Parker store window, dominated by white and blue.
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    Daphne Howland/Retail Dive
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    Warby Parker lays off 15% of its corporate workforce, citing changing consumer behavior

    The DTC eyewear brand said it’s restructuring in order to be in the best position long term, but that store and customer experience jobs aren’t affected.

    By Aug. 9, 2022
  • An Allbirds storefront on Newbury Street in Boston.
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    Cara Salpini/Retail Dive
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    Allbirds sunsets leggings offering amid ever-widening losses

    Layoffs a couple of weeks ago may be just the start as the brand adjusts its sales model and its merchandise mix in pursuit of profitable growth.

    By Aug. 9, 2022