DTC: Page 44

  • The founders of running brand On
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    Courtesy of On
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    On reports a profitable year with DTC, wholesale growth

    The brand saw net sales increase by 91.9% in its fourth quarter, and it will be expanding into tennis while it grows its focus on running.

    By Dani James • March 21, 2023
  • A three tiered cake tower with maeup products on it and hands reaching for them
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    Courtesy of Winky Lux
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    Winky Lux expands into Canada through Shoppers Drug Mart

    The beauty brand will sell between 40 and 70 products at select store locations and through the retailer’s website.

    By Dani James • March 20, 2023
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline➔
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    gradyreese via Getty Images
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    Trendline

    What's shaping the e-commerce landscape?

    From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.

    By Retail Dive staff
  • A consumer dropping an old water bottle off in the mail to be returned
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    Courtesy of Hydro Flask
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    Hydro Flask launches water bottle trade-in program

    In exchange for store credit, consumers can return Hydro Flask bottles that will be disassembled to recycle as much of the material as possible.

    By Howard Ruben • March 20, 2023
  • Know Beauty founder Vanessa Hudgens
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    Courtesy of Know Beauty
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    Vanessa Hudgens’ Know Beauty relaunches on Amazon

    The brand initially launched in 2021, aiming to tackle consumers’ entire skin care regimes. Now, it’s prioritizing one product at a time.

    By Howard Ruben • March 17, 2023
  • Three people in bed with eye masks on surrounded by audio equipment.
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    Courtesy of Purple
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    Purple sets sights on premium customer

    Helped by its September acquisition of Intellibed, the DTC brand is positioning itself within the higher-end mattress market.

    By • March 17, 2023
  • A bottle of Pepsi and Peeps soda surrounded by yellow Peeps bunnies.
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    Courtesy of Pepsico
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    Column

    The Weekly Closeout: Neiman Marcus expands partnership with Ferragamo, Peeps beefs up collabs ahead of spring

    The department store will have in-store activations, customer experiences and exclusive products from the brand, while the confection’s list of partners grows.

    By Retail Dive Staff • March 17, 2023
  • A selection of beauty products on a yellow background.
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    Courtesy of Walmart
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    Walmart launches clean beauty platform with most products under $10

    Clean Beauty at Walmart includes formulas free of more than 1,200 ingredients and will expand over time. 

    By • March 17, 2023
  • A warm beige makeup bottle with a drawing of a cactus on it
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    Courtesy of The Honest Company
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    The Honest Company to raise prices amid growing losses

    The brand saw its Q4 net loss increase by about 40% year over year and it projects fiscal 2023 revenue to be flat with 2022. 

    By Dani James • March 17, 2023
  • Person with dark hair pulled up wearing a yellow tank top and blue-green workout pants on an black exercise bike inside her home.
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    Courtesy of Peloton.

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    Peloton manufacturer announces layoffs, North Carolina facility closure

    The retailer acquired Precor in 2020 as a manufacturing subsidiary, but has been exploring the unit's sale as it restructures.

    By Sara Samora • March 16, 2023
  • A wood table with dining plate son it underneath a sign saying Yardbird
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    Courtesy of Yardbird
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    Yardbird to open 11 new showrooms

    While its parent company Best Buy experiences declining revenue, the outdoor furniture brand is nearly doubling its showroom footprint.

    By Dani James • March 16, 2023
  • Three people with brightly colored makeup and hair pose together
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    Permission granted by Lime Crime
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    Lime Crime launches makeup into Sally Beauty

    Lime Crime CEO Andrea Blieden discusses the value Sally’s unique customer base offers as the brand rapidly expands its wholesale presence.

    By Dani James • March 16, 2023
  • Green shelves with clear and colorful cleaning bottles next to paper towel rolls
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    Permission granted by Grove Collaborative
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    Grove Collaborative launches wellness hub to fuel growth

    CEO Stuart Landesberg spoke with Retail Dive about the creation of Grove Wellness and how it will support the company’s product innovation. 

    By Dani James • March 15, 2023
  • Haircare brand Living Proof's virtual store in the metaverse
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    Courtesy of Living Proof
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    Living Proof brings personalized beauty quiz to the metaverse

    The hair care brand unveiled a virtual shopping experience that helps customers find a custom routine and purchase products.

    By • March 15, 2023
  • Patrick Ta eyeshadow palettes
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    Courtesy of Patrick Ta Beauty
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    Patrick Ta names beauty vet as CEO

    Kimberly Villatoro comes to the makeup brand with experience from Smashbox, Glamglow and Mattel.

    By Howard Ruben • March 15, 2023
  • A Glossier store in the Melrose area in Los Angeles, California.
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    Cara Salpini/Retail Dive
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    Glossier revamps executive team with new chief commercial officer

    The beauty brand also promoted two executives to chief creative director and chief marketer roles.

    By • March 15, 2023
  • Photo of a blue box with the name "Birchbox" on it, and several bottles of beauty products
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    Courtesy of Birchbox
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    Birchbox website comes back to life

    While the beauty company's website is back online after being disabled for several weeks, users are still unable to check out.

    By Dani James • March 14, 2023
  • Exterior of a brick building with the Etsy name on it.
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    Courtesy of Etsy
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    ‘An existential threat’: Brands react to Silicon Valley Bank’s collapse

    SVB was closed and taken over by federal regulators, leaving some brands in the dark about how they would access their capital.

    By Dani James • March 13, 2023
  • A Nike storefront at The Grove shopping center in Los Angeles, California.
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    Cara Salpini/Retail Dive
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    Over 1 in 10 business leaders plan to switch to DTC model in 2023: study

    Companies cited better relationships and lifetime value with their customers as the biggest benefits of adopting the model, according to Circuit.

    By Howard Ruben • March 13, 2023
  • A Sephora storefront in the mall
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    Cara Salpini/Retail Dive
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    Sephora, TikTok launch content creator program

    The partnership will pair social media content creators with up-and-coming brands from the beauty retailer's accelerator program.

    By Nate Delesline III • March 13, 2023
  • Pacsun storefront featuring Princess Polly in the windows
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    Courtesy of Princess Polly
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    Princess Polly inks first wholesale partnership with Pacsun

    The brand’s best-selling products will be available on the retailer’s website and 15 of its brick-and-mortar stores.

    By • March 13, 2023
  • Reflections of buildings on a Warby Parker store window, dominated by white and blue.
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    Daphne Howland/Retail Dive
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    What to watch in the DTC space in 2023

    Increased competition, layoffs and shifting channels are a few challenges direct-to-consumer brands are facing this year.

    By Retail Dive Staff • March 13, 2023
  • A display of Diptyque candles
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    Araya Doheny via Getty Images
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    Diptyque Americas names first chief marketing officer

    The appointment of Jessie Dawes comes as the perfume brand embarks on a U.S. expansion.

    By Howard Ruben • March 10, 2023
  • Store display of bras and undergarments
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    Permission granted by Matthew Carasella
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    Cuup enters brick and mortar with Bloomingdale’s partnership

    The DTC lingerie brand is taking its first step into wholesale and bringing its fitting service to the 59th Street Flagship Store in New York City. 

    By Dani James • March 10, 2023
  • Allbirds opens store in Flatiron district of New York City.
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    Courtesy of Allbirds
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    Allbirds CFO exits as the brand pulls back on store openings

    The DTC footwear brand will continue to seek out wholesale partnerships as it prioritizes profitability.

    By • March 10, 2023
  • Zulily's webpage
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    Courtesy of Zulily
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    Zulily announces layoffs, again

    The online retailer’s parent company, Qurate Retail Group, announced layoffs last week that mostly impacted HSN and QVC.

    By • March 9, 2023