Today’s retailers are used to the flexibility of running their digital channels via the cloud. With this strategy, they can change their websites or update prices on a dime. They also can send customized messages and react to real-time performance, allowing them to optimize the overall customer experience.
While this works well for their digital channels, they don’t have the same agility in their brick-and-mortar stores. Edge technology can fill the gap, helping physical locations streamline technology and elevate store performance and the customer experience.
"Elevated Retail CX" is a three-part podcast series that explores how brick-and-mortar locations can raise the bar on customer experience.
Check out the podcast episodes below.
⬆- Ep. 3 How to Elevate Retail, Starting with Your POS
- Ep. 2 From Efficiency to Engagement – The Next Step for Self Checkout
- Ep. 1 Retail Edge Reimagined – Run Your Store Like a Digital Channel
Ep. 3
How to Elevate Retail, Starting with Your POS
To elevate the retail experience, retailers need more than a good strategy – they need the tools to do it successfully. Listen to this last episode of a three-part series to change how you think about POS and increase your expectations for what your POS should deliver in your store.
Ep. 2
From Efficiency to Engagement – The Next Step for Self Checkout
From self-checkout kiosks in apparel stores and restaurants to RFID scanner gates to sensors and AI in Amazon Go stores, retailers are leveraging technology to make it as fast and convenient as possible for customers. Explore how self-checkout can further shopper relationships in the second podcast of this series.
Ep. 1
Retail Edge Reimagined – Run Your Store Like a Digital Channel
For our inaugural episode of “Elevated Retail CX," we explore the definition of edge technology and why it’s so critical for retailers, how retailers are using it and the benefits they see, and how to find the right balance between the cloud and edge technology.
