Despite the fast-paced growth in online retail sales, checkout conversions and cart abandonment are still huge problems for many retailers. According to the Checkout Conversion Index report, over $200 billion in sales are lost each year due to friction in the checkout process, which is roughly a 50 percent abandonment rate.         

The e-commerce journey isn’t just about getting shoppers to the payment page; it’s about engaging them in the entire process—across multiple channels—so that when they reach checkout, they’ll actually want to convert.

Bread helps reduce friction by allowing retailers to engage deeper with the customer earlier in the journey by empowering them with flexible and transparent financing options. Bread’s full-funnel, white-labeled financing solution transforms the shopping journey by reimagining how consumers view, interact, and think about payment at every stage of the online experience. Retailers who use Bread have seen an increase of 5 to 15 percent in sales, up to 130 percent higher AOV, and a threefold improvement in email conversion rates.

At ShopTalk, Bread will highlight its value as a retail partner, including how Bread’s platform reduces friction, boosts sales, and improves AOV with POS financing. Bread will be in the Emerging Technology Discovery Zone at Booth ET61.

Payment Innovation at POS

Payment is often an afterthought for many e-commerce retailers and does not have a presence in the first stage of the shopping journey. Many retailers choose to add financing options only at the end of the buying process or through a checkout button; this approach is too late in the customer journey to encourage a sale. With over 70 percent of pre-qualifications happening prior to the checkout page, it’s important to integrate and promote financing options throughout the funnel.

Bread is reimagining the retail experience by transforming the shopping journey and improving the way consumers access and engage with credit—through a full-funnel process, white-labeling, customization, longer terms, and data for retargeting. Bread helps retailers:

• Integrate a full-funnel solution to allow customers to pre-qualify for financing and check out from anywhere in your sales funnel, all without leaving your site.
• Leverage better customization by white-labeling Bread to match your brand by fully customizing your checkout—using your logo, colors, and fonts to fit Bread seamlessly into your user experience.
• Get richer shopper data from Bread to gain actionable insights on all shoppers who engage with financing, regardless of their checkout status, so you can retarget and convert more shoppers.
• Offer more loan products and create a custom plan that meets your customers’ needs. Bread offers up to 36 month interest financing and up to 18 month true 0% APR products.

Bread partners with retailers in a wide range of industries, including home furnishing, home improvement, appliances, sporting goods, automotive, jewelry, electronics, apparel, and more.

Full-Funnel White-Label Financing Experience

Shoppers not only want a frictionless shopping process, but they also want retailers to tailor the experience to fit their needs. This includes the types of payment and financing options they can engage with in order to purchase a product on their terms.

Instead of introducing financing only at the checkout, Bread integrates financing into retailers’ product and category pages. This allows shoppers to pre-qualify and check their rates from any page, all without leaving your site. Once a customer is prequalified, Bread can dynamically reprice any product with that specific customer’s per-month price to convert uncertain buyers or upsell on other products.

Bread’s white-label capabilities also allow retailers to fully customize the user experience to match their brands. This seamless integration reinforces your brand, reduces conversion friction, and drives more sales at checkout.

Lastly, customer engagement doesn’t stop at checkout. Bread helps retailers drive acquisition and remarketing efforts by sharing actionable shopper insights for cart-abandonment campaigns. Retailers who have included a personalized Bread financing offer in cart-abandonment emails have seen a 21 percent lift in email click-through-rates and a threefold lift in conversions.

Stop by our booth in the Emerging Tech Discovery Zone at ShopTalk or contact us at [email protected] to schedule a meeting.