It's easy to see why shop owners choose BigCommerce for their ecommerce platform. As a leading open SaaS solution, B2B and B2C businesses across the globe use it to create beautiful, engaging online stores.
But even with a robust, differentiated experience, there is still one adversary that costs all shop owners, despite their platform, $18 billion per year in lost revenue—shopping cart abandonment. It's a burning issue ecommerce shop owners can’t overlook. So how can you recapture some of that lost revenue? Here are some actionable tactics to do just that.
Reimagine Your Shopping Experience
Since Amazon invented one-click checkout in 1999, online shopping has never been the same. Shoppers expect a convenient, seamless shopping experience, or they'll go somewhere else.
In fact, 83% of online shoppers say convenience while shopping is more important than five years ago. It’s safe to say that one-click checkout is no longer a nice-to-have feature—it's a must for retailers of all sizes.
But if you think one-click checkout is out of reach, think again—because a game-changing technology is now available for free for any BigCommerce store owner: Bolt One-Click Checkout.
Why that's a game-changer? Because Bolt One-Click Checkout isn't solely for big businesses with huge budgets and endless IT resources. It allows every BigCommerce store to offer fast and easy one-click checkout for their new and existing shoppers. It levels the ecommerce playing field, allowing BigCommerce stores of all sizes to drive 50% higher conversions and 66% more repeat purchases in just minutes—for free!
Reimagine Your Store Front
Nowadays, you have to meet your shoppers at the point of inspiration—be that on social media, on news sites, or other publishers. And don't forget about impulse buys. Online shoppers spend $5,400 per year impulsively. So having an optimized, one-click checkout anywhere your shoppers are means it's easier for them to act upon those impulses, increasing your profits.
Engage your shoppers with Bolt Commerce Everywhere, a solution that gives them the freedom to purchase as they read an article or watch a video on a social media platform. Don't miss an opportunity to be readily available to your shoppers. And best yet, Bolt orders flow into your existing workstreams, so orders come in as if they took place natively on your website.
Reimagine Your Customer Relationships
With all of the competition entering the ecommerce space comes a rise in customer acquisition costs. As a result, retailers must invest in brand loyalty and customer lifetime value to survive and thrive. After all, your repeat buyers are your biggest spenders, making up a big chunk of your total revenue over time.
One sure-fire way to retain customers is to charm them at their very first checkout with your store. The luxury retailer and BigCommerce business, Badgely Mischka, has seen higher conversion rates and AOV since reimagining their store experience with Bolt One-Click Checkout. After all the effort you spent getting shoppers to the checkout, don't let them down with a friction-filled buying experience.
Let's Reimagine Your Store Together
While it's unsettling to know that seven out of ten shoppers abandon their carts, BigCommerce shop owners can feel optimistic about their checkout optimization strategy if they partner with Bolt.
With BigCommerce and Bolt's best-in-class one-click checkout, independent retailers of any size now have the opportunity to create an unforgettable shopping experience that competes with behemoths like Amazon.
If you are a BigCommerce merchant and want to use Bolt, sign up today for free and see how one-click checkout can boost your sales. Bolt also works with other shopping carts. Find your favorite commerce platform here and learn how you too can quickly turn on Bolt One Click.
