Inriver, the leading platform for managing and optimizing product data to drive compelling product experiences, today unveiled a transformative new brand vision – Control the Product Data Current – that underscores its commitment to empowering global brands to harness the full power of product information.
This bold vision includes a new visual identity, refined messaging, and an enhanced customer experience — all designed to help businesses respond more effectively to shifting buyer behaviors and economic pressures.
The new brand experience is shaped by three powerful outcomes designed to move customers forward:
- Unification: Create a single source of truth for product data that ensures consistency across your entire ecosystem.
- Storytelling: Turn product data into compelling narratives with AI-powered solutions.
- Momentum: Enter new markets confidently and optimize engagement across every touchpoint.
By delivering on these outcomes, Inriver equips brands with the foundation they need to lead in the next era of digital commerce.
“This new vision represents a bold step forward in serving our customers,” said Inriver CEO Rohit Goyal. “As commerce becomes more complex and customer expectations rise, brands need a partner they can trust to deliver accurate, consistent, and compelling product experiences. Our new brand reflects our focus on helping them earn and sustain customer trust at every touchpoint. While our identity is evolving, what remains unchanged is our dedication to customer success, our expert support, and our commitment to product innovation. Together, these updates position Inriver customers to respond faster to change and stay ahead in a marketplace where agility and accuracy are essential.”
Inriver’s innovative platform was also recognized with a Global Tech Award win in the Retail Technology category, further underscoring its impact on the future of digital commerce. A key driver of this accolade was the 2024 introduction of Inriver Inspire—a groundbreaking feature that leverages generative AI to automatically create tailored product descriptions, social media content, and SEO keywords that adapt to shifting market conditions and consumer trends. Already, Inspire has delivered measurable results for customers, including more than a 100% increase in processing speed for large product catalogs.
By combining cutting-edge AI capabilities with the power of a unified PIM, Inriver is setting a new standard for retail technology and helping brands accelerate their digital commerce strategies with confidence and agility.
Next Chapter: PIMpoint on Tour
The next milestone in Inriver’s 2025 journey is PIMpoint on Tour, a global series of in-person events kicking off in May. With stops in cities like Copenhagen, London, New York, and Amsterdam, the tour will bring together the Inriver community of customers, partners, and experts to explore how trusted product data can unlock commerce potential. Attendees will experience hands-on innovation, customer success stories, and benchmarking insights designed to help them accelerate their own journeys toward trusted commerce experiences.
Register for a PIMpoint on Tour event near you at https://www.inriver.com/pimpoint.
Inriver is the Product Information Management (PIM) solution that empowers brands, manufacturers, and retailers to take control of the product data current and turn complexity into competitive advantage. Its AI-powered, scalable platform connects seamlessly to upstream systems and downstream channels, enabling continuous optimization of product experiences across every touchpoint. Trusted by more than 1600 global brands, Inriver accelerates time-to-market, enhances customer experience, and fuels profitable growth. For more information, visit www.inriver.com or follow us on LinkedIn.