Self-care and wellness innovator Apothecary Products is launching a new design of earplugs that are more comfortable to wear – and Walmart has committed to selling the new product online through Walmart.com and in thousands of their brick-and-mortar retail stores across the United States.

The HEAR Hush Hoops earplugs, which look like wireless earbuds, feature a flexible fit for better comfort. Unlike other ear plugs with a fully closed ring, HEAR Hush Hoops earplugs have an open ring, allowing them to conform and fit comfortably in a consumer’s ears.

Now it’s easy for drug, mass merchandiser, food, and club retailers to take advantage of the nearly 10 percent growth in durable earplugs on Amazon alone. The distinguishing features of the new HEAR Hush Hoop earplugs provide consumers with a comfortable alternative to foam earplugs and are more environmentally sustainable compared to disposable/single-use ear plugs. Among those features:

• Unique design: The open-ring horseshoe shape is the first of its kind. Designed with comfort in mind, the open ring allows the earplugs to more easily conform to different sized ears than existing closed-ring options. 
• Easy to insert: Unlike foam earplugs, there’s no need to squeeze, roll and twist them until you get the shape you need to be comfortable in your ear. Made of soft silicone that’s gentle on delicate ear skin, consumers just pop them into their ears and adjust the hoop so it’s flush.
• Multiple size options: The HEAR Hush Hoops earplugs come with four tip sizes, allowing users to find the one that is the perfect fit for their ear and for any situation. Users may choose a tighter or looser fit depending on their environment. Studying, working, traveling, or reading? Ready for a snooze or sleep? Choose a larger size for a tighter fit to tune out more noise. Going to a concert or sporting event? Opt for a smaller size that allows more sound to get through.

“The days when retailers had to sell uncomfortable earplugs are over. We’re excited to announce the launch of HEAR Hush Hoops®,” said Darran Spence, CEO of Apothecary Products, LLC, which is known throughout the industry for its medication management products. “This new product is our first addition to the recently acquired Equadose/Hear brand portfolio and underscores our commitment to driving business growth for Walmart and our other retail partners.

“Our hope is that more consumers will use hearing protection because of the comfortable fit and on-trend design,” adds Spence. “HEAR Hush Hoops will enable us to expand our market presence in the ear category and deliver greater value to our retail customers.”