Created by two beauty-loving mom-trepreneurs, Mochidream is launching a tween-approved (and parent-approved!) skincare lineup that is expressly tailored to the needs and wants of tweens. Formulated without parabens, phthalates, sulfates, advanced chemical actives and harsh acids that might irritate or harm younger skin, tweens can safely use Mochidream from the very beginning of their skincare journey.

After noticing a huge gap in the market for tween skincare that focuses on nourishing and protecting younger skin, Mochidream founders, Uzezi Abugo and Naomi Hung, were inspired to build a beauty brand that celebrates the joy and excitement of girlhood with gentle, calming products made just for tweens. “Mochidream’s mission is to empower girls in their self-care journey by creating joyful products and experiences that celebrate girlhood and bolster confidence and self-worth,” says Hung. “We want these products to enhance the exciting experience of growing up, exploring new ideas and learning to make choices and take care of themselves,” adds Abugo.

Mochidream is launching the brand with three meticulously formulated products:

• Make It Rain Cleanser is a refreshing facial cleanser fortified with rice water and cloudberry extract that removes impurities like dirt and sweat while maintaining the skin’s natural barrier 
• GlowShow Serum is a light, calming layer of hydration packed with skin-soothing ingredients like aloe vera, allantoin and squalane
• Star Power Hydrator is a nourishing, velvety moisturizer made with soothing ingredients like kakadu plum fruit extract that protects the skin barrier and seals in hydration

These Ivy-League educated, former lawyers turned founders felt strongly that girls needed a positive, uplifting experience around skincare. “At Mochidream, we believe girls deserve to be seen, to take up space, and to revel in the creativity, excitement and experimentation that the tween years bring,” says Abugo. Hung emphasized “We truly believe that there will be a transformation in the beauty conversation with Gen Alpha, and we’re excited to lead the charge.”