stichd, a renowned player in the international licensing domain since 1979, announces its expansion into the North American market with its 45-year journey from its Dutch roots as a family-owned company. 

stichd, part of the PUMA Group, will gain global distribution rights to sell Levi's® underwear and socks for men and women across North America. This includes a full re-design of the men’s collections and the expansion into the women's category in the future.

Connecting you to the brands you love by creating meaningful connections between retailers, consumers and brands. stichd is powered by a commercial savvy Fast, Frequent, Flow Process, amongst other expertise, stichd creates a seamless model for retail partners. As a multi-brand, multi-category and multiplex company, stichd thrives on complexity and diversity and understanding how to process a wide range of requests.

The newly established North American team is headed by Jonathon Berke who brings over twenty-five years of wholesale and retail expertise. The team is preparing accordingly for the sell-in season in Levi's® DTC channels and is selecting wholesale partners to carry the redesigned collections. The first products of stichd’s new partnership with Levi's® will launch in The United States followed by Canada.

 

Media Contact stichd: Jolien Poulussen: [email protected]
Sales Contact stichd NA: Jonathon Berke:  [email protected]