December 17, 2024— PYMNTS, the leading authority on payments and digital economy insights, has released a new PYMNTS Intelligence report, How Zillennials’ Financial Literacy Drives Their Financial Confidence, offering an in-depth look at how this pivotal generation’s financial knowledge influences their money management, decision-making, and economic impact.
As Zillennials—a microgeneration bridging Millennials and Gen Z—grapple with rising student debt, economic uncertainty, and shifting financial priorities, the report provides crucial insights into their approach to managing these challenges.
Key findings reveal:
- 70% of Zillennials actively budget, with nearly 60% prioritizing savings even amid financial pressures.
- Financial literacy drives confidence, with informed Zillennials being 2.5x more confident in making major financial decisions.
- Digital tools play a vital role, as over 80% use apps and platforms for money management.
- Future impact: Poised to drive $1.5 trillion in annual spending by 2030, this generation presents significant opportunities for businesses.
"Zillennials are redefining the rules of financial management,” said Karen Webster, CEO of PYMNTS. “They’re setting new expectations for financial services and technology providers, driven by a strong connection between financial literacy and the confidence to make smarter money decisions."
The report offers actionable insights for businesses, educators, and policymakers to connect with this influential generation. Strategies include expanding financial education, leveraging technology, and developing personalized solutions tailored to their needs.
Read the full report to to discover how Zillennials are shaping the future of finance.
PYMNTS Intelligence is a leading global data and analytics platform that uses proprietary data and methods to provide actionable insights on what’s now and what’s next in payments, commerce and the digital economy. Its team of data scientists include leading economists, econometricians, survey experts, financial analysts and marketing scientists with deep experience in the application of data to the issues that define the future of the digital transformation of the global economy. This multi-lingual team has conducted original data collection and analysis in more than three dozen global markets for some of the world’s leading publicly traded and privately held firms.
Learn more here: https://www.pymnts.com/