rediem, the purpose-driven loyalty software, announced a $1.2 million pre-seed round to fuel rapid growth. Led by Ivy Ventures, with participation from Entrepreneurs Roundtable Accelerator; Netcore CEO; Jebbit founders, and notable e-commerce investors, the capital supports onboarding a 500-company waitlist to rediem’s customizable customer engagement platform. Brands join rediem’s customer rolodex–alongside household names like Sun Bum and Tru Earth–to mobilize their brand communities and drive long-term loyalty through meaningful engagement. 

"I believe in the vision for transforming legacy, outdated rewards programs,” said Scott Kraege, Partner at Ivy Ventures. "The early momentum is incredibly promising, and the strong adoption by enterprises further validates rediem’s thesis on the future of brand-customer relationships.”

Today’s marketing stack lacks a foundational element: a sustained, authentic customer connection. 85% of Generation Z say it’s important for brands to create a sense of community, whether online or in-person. Across all generations, 82% of customers prefer buying from brands that align with their ethos. At the intersection of these clear consumer preferences exists an opportunity for brands to build value-aligned communities. 

Founders Regan Plekenpol and Sarah Ganzenmuller are overhauling the traditional loyalty playbook that perpetuates surface-level, transactional relationships with customers. rediem’s AI-powered Software-as-a-Service (SaaS) enables brands to build genuine community and catalyze impact by incentivizing not just transactions but also engagement with experiential challenges, education, and mission-inspired actions. 

Amplifying an omnichannel marketer’s toolkit, rediem’s dynamic platform complements campaigns: an athletic brand might kick off a New Year fitness challenge, a beauty brand could rally support for ingredient transparency, or a food retailer might gather user-generated content (UGC) celebrating community culinary creations. Early rediem brands see 3x increases in customer lifetime value and as high as a 70% lift in average order value.

“rediem meets a moment in which purpose-driven brands are eager to demonstrate their core beliefs to customers versus merely communicating them,” Sarah Ganzenmuller, Co-founder and CEO remarked. “We’re inspired by the positive impact brands make when customers are mobilized beyond purchase.” 

rediem is currently invite-only to allow for a curated onboarding process of no more than five customers per month. Get on the waitlist and learn more at rediem.co.