Bednark Studio announces exciting new activations and co-branded partnerships corresponding with major events in New York City that include Cadillac x The Surgeon at the US Open 2024; Not In New York with Highsnobiety x The Standard, Highline; and Nike House of Innovation’s Pegasus 41 debut for Fall 2024. 

Known for bringing concepts to real life, Bednark is the preferred experiential partner for brands seeking to elevate across the world.

From the runway to the sidewalk, this studio has the expertise to create one of a kind, immersive destinations at scale that resonate on a visceral level with sophisticated consumers.

Bednark Studio has become a go-to creative and technical studio for cutting-edge projects that include custom work with brands such as Airbnb for Mattel with Verb -- and Nike House of Innovation.

In New York, diverse new work by Bednark Studio ranges from helping to install the New York headquarters for Duolingo, to an upcoming climate sustainability initiative with Well Beings and The Gathery.

"Whether building a 42-foot tall Polly Pocket replica, or a 12-ton elderflower meadow suspended forty feet above the ground, Bednark celebrates the ability to build meaningful real-life experiences, amplifying both in person and social impact across the brand," says Raphael Sorcio, CEO at Bednark.

A co-branded partnership in September with Highsnobiety, called Not In New York, featured a series of events with cultural relevance, quintessential to the New York experience.

Over a four day takeover of The Standard, Highline to kick off New York Fashion Week, the global city series rolled in with a concert hosted by Blue Note Records, a running club on the Hudson with Hoka, a chess match and AI exhibit hosted by Maison Margiela, fashion parties at Le Bain -- all guided by interactive, custom wayfinding installations artfully created by Bednark, situated prominently on the Highline plaza.