ShotFlow, a leading operating system for enterprise content production, and zenColor, an innovative platform for color data intelligence, today announced a strategic partnership to address the critical need for color data accuracy in e-commerce.

The collaboration will integrate zenColor's universal data mapping language throughout the product lifecycle, extending color data management from physical products to digital platforms. This integration aims to solve a pressing issue in online retail: the disconnect between the color data of physical products and their digital representations, which leads to customer disappointment and costly returns.

Key benefits of the partnership include:

1. Improved color accuracy: zenColor’s patented data mapping language and SaaS applications provides a digital color "target" for all image views, ensuring data consistency between physical products and online representations.
2. Reduced returns: By aligning product and image color data, retailers can significantly reduce the $40 billion annual loss in North America due to color-related returns.
3. Enhanced AI capabilities: Accurate color data enables AI-powered services such as personalized shopping recommendations and improved search functionality.
4. Streamlined workflow: ShotFlow's point-and-click configuration allows brands and studios to integrate color accuracy tools seamlessly into their existing visual content supply chains.

"As digital content continues to drive commerce, objective and defined color data has become a make-or-break factor for enterprise retail success," said Eric Fulmer, CEO of ShotFlow. "Our partnership with zenColor offers tools to ensure that image and product data are aligned and accurate, optimizing data-driven retail workflows across the entire product lifecycle."

David Robinson, CPO of zenColor, added, "The human eye cannot properly compare a projected image on a device to the reflected color of a physical sample. Our universal data mapping language provides the objective measurement needed to bridge this gap, enabling both consumers and AI systems to make informed decisions based on accurate color representation."

zenColor’s patented data mapping language model and integrated technology coupled with ShotFlow’s enterprise content production solutions are ready and available for brands and studios looking to embrace the revolution in digital color data management. For more information, check out this deep dive on THE COLOR OF SUCCESS: HOW A UNIVERSAL DATA MAPPING LANGUAGE WILL REVOLUTIONIZE THE FUTURE OF AI-POWERED RETAIL.