Kuala Lumpur, Malaysia – July 1, 2024 – Global fashion brand URBAN REVIVO (UR) is thrilled to announce the opening of its flagship store in Kuala Lumpur's iconic Pavilion Mall on July 6, 2024. A grand opening ceremony will follow on July 9th, to mark the significant milestone of UR's expansion into Malaysia.

Immersive Shopping Experience and Artistic Expression Await at UR's Malaysian Flagship

Spanning an impressive 27,000ft2 square feet, UR's Malaysian flagship store located at the 4th floor of Pavilion Mall promises an unparalleled shopping experience. Customers can explore a diverse range of over a thousand items, including womenswear from 8 collections, men’s wear from 5 collections, and a variety of accessories. The collections cater to various styles, from on-trend styles and casual wear to urban staples.

The flagship store boasts a unique design concept, featuring warm and elegant ocher tones alongside a captivating flow of curves, creating a flowing and vibrant shopping experience. At the heart of the store lies a captivating art visual projection installation area, showcasing UR's dedication to artistic expression. A large LED screen on the store’s façade seamlessly blends digital art with the physical space for a visually striking experience. Adding to the vibe, customers can discover super-beautiful and fashionable photo experience installations throughout the store, allowing them to capture memorable moments while shopping.

A Trendsetter Comes to Kuala Lumpur and Beyond

Founded in China in 2006, UR has established itself as a leading global fashion brand. Each UR garment is meticulously designed and developed between a renowned design consulting company and a global buyer team. The brand’s offering features a wide variety of collections and themes to cater to the diverse needs and preferences of today's consumers.

"We attach huge importance to the Malaysian market,” said Leo Li, founder and CEO of UR. "Pavilion Mall's clientele perfectly aligns with our target audience, and we are thrilled to open our flagship store here. This prime location allows us to showcase the UR brand and provide Malaysian consumers with a truly fashionable and high-quality shopping experience. We are grateful to Pavilion Mall for their partnership."

Pavilion Mall, a renowned shopping destination in Kuala Lumpur's bustling Bukit Bintang district, is known for housing an array of prestigious international luxury brands. With strict standards for new additions, UR's presence to the mall is even more significant.

"We are delighted to welcome UR to Pavilion Mall as their first point of contact with Malaysian consumers," said Pavilion Mall's senior management. "This partnership underscores Pavilion Mall's position as a top destination for international fashion brands. We are confident that UR will be a valuable addition, injecting fresh energy into Kuala Lumpur and Malaysia's fashion scene."

Prior to the opening of the maiden flagship store, UR also opened a smaller store in Utama on July 1st, catering to residents and tourists in the west of Kuala Lumpur. Following the opening the Pavilion and Utama stores, UR plans to expand further with additional stores in Mid Valley and Sunway in September and November, respectively. This strategic expansion will establish a robust sales network spanning across the city.