RobeCurls® award-winning heatless curling headband is now available in Target stores nationwide and online at target.com. Founder Emily Kenison is a lawyer turned inventor who created the heatless hair curler design that has transformed the hair industry for the better. Emily was the first to market the heatless curling headband option back in 2020 and quickly became the #1 product on the market. Kenison has successfully grown their product category in previous mass retailer launches and attributes it to the amazing customers who support a woman-owned brand that cares about the future of hair care. 

“We are a fully bootstrapped business,” Kenison says. “It makes it even more special that we get to personally connect with our customers through free 1-on-1 CurlTalks which are a virtual fifteen-minute curl class. It not only gives us the opportunity to educate on how to use RobeCurls, but it also is a place for direct feedback and supportive conversations on hair care that no other brand offers in this space.” 

RobeCurls® has won 7 awards in product innovation and continues to get picked up by top-tier publications including Vogue, Allure, Today Show, Glamour, and more. The patented design features a unique integrated wire and stylish look that can be worn anywhere. Crafted from premium satin charmeuse with a proprietary H²air-Tex™ plush lining, it ensures curls that last longer than conventional methods while still being gentle on hair. As a bonus, the materials offer an eco-friendly option with antimicrobial properties that help it stay fresh throughout the day. 

“What sets RobeCurls apart is our commitment to innovative design and supporting women in their everyday lives. We were the most counterfeited product online last year, but we continue to focus on how we can show up and benefit our customers,” says Kenison. 

To celebrate the launch into Target, RobeCurls is offering an exclusive 30% discount to Target customers, bringing the MSRP down to $19.99. Down from the regular price of $28, it makes it an affordable yet premium option for customers seeking an effortless curling solution. 

“We are thrilled to bring RobeCurls to Target stores nationwide and provide their guests with innovative hair solutions that lead to stunning heatless curls,” Kenison says. In a remarkable show of support, billionaire Sara Blakely, the inventive mind behind Spanx, was the first to commit capital to order more inventory. Her dedication in supporting women-led initiatives enabled Kenison to expand her reach to Target stores that will only continue to grow their 3 million in revenue. 

As a market pioneer and leading product innovator, Kenison has successfully outperformed large competitors and secured a partnership with Target. RobeCurls® launches in stores and online at target.com on February 25, 2024. 

For more information: 
Visit: robecurls.com 
Instagram: @robecurls 
YouTube: @robecurls 
Press contact: [email protected] 
(979) 364-5364