Invoke, a leader in open source generative artificial intelligence (AI) software, and ShotFlow, a leader in enterprise content production for retail brands, announced today a strategic partnership designed to leverage generative AI technology from Invoke’s new Enterprise Edition to enhance ShotFlow’s solutions. As part of the partnership, Invoke will work with ShotFlow to provide AI image generation capabilities to ShotFlow’s clients, providing an enterprise solution for brands seeking to optimize creative workflows for product visuals, enhance visibility, and ensure security & compliance in the rapidly evolving world of generative AI.

The partnership positions Invoke and ShotFlow as the go-to solution for brands seeking to implement on-brand AI image generation models within their enterprise content production process. This integration will enable ShotFlow’s enterprise clients to securely deploy generative AI in their most valuable and sensitive production workflows while maintaining complete ownership over the models and content that they produce.

Eric Fulmer, Founder and CEO of ShotFlow shares, “Our brand and studio clients, who pride themselves to be on the forefront of technology, are very eager to leverage the power of custom generative AI for their visual content operations. All generative AI requests, tracking, automations, and reporting will be connected to our operating system seamlessly. You can now graduate out of Midjourney swipe work and actually put generative AI into the workflow through our partnership with Invoke.”

Kent Keirsey, Founder and CEO of Invoke, expressed his excitement about the partnership, stating, "Our collaboration with ShotFlow builds on our efforts in providing enterprise businesses with AI tools and models that integrate seamlessly into high value asset production workflows. Our clients retain complete control & ownership of their work, models, and intellectual property, in perpetuity."

Fulmer echoes the sentiment of empowerment, drawing from his own experience in the visual content supply chain. "Navigating the complexities of visual content creation can be overwhelming, but with our collaboration with Invoke, we aim to transform these challenges into actionable steps," he said. "By connecting ShotFlow's Enterprise Content Production expertise with Invoke's creative AI models, brands can elevate their workflows, improve automations, and ensure compliance."

The collaboration marks a significant milestone in the evolution of generative AI solutions, providing brands with a powerful toolset to navigate the challenges and opportunities that lie ahead in the fast world of brand and studio content operations.