Beauty Avenue, a prominent luxury Las Vegas-based beauty retail chain, proudly announces the addition of The ESTEE LAUDER Companies makeup brand Smashbox Cosmetics at its stores. This marks a another milestone for Beauty Avenue as it continues to enhance its product offerings with globally acclaimed beauty brands.

"Beauty Avenue has always been committed to providing our customers with a curated selection of the finest beauty products, and Smashbox perfectly aligns with our vision of luxury and quality," commented Cheryl Forrester from Beauty Avenue. "The addition of Smashbox to our portfolio will enhance the beauty shopping experience for our customers. The ESTEE LAUDER Companies are synonymous with excellence in the beauty industry, and we are excited about the possibilities this collaboration brings," she continued.

Smashbox Cosmetics boasts a massive following of nearly 4.5 million on Instagram. Originating from the legendary Smashbox Studios in Los Angeles, the brand stands as the sole makeup line emerging from a distinguished photo studio. Favored by major photographers, celebrities, and makeup artists, Smashbox epitomizes creativity and iconic imagery. The brand's commitment to cruelty-free products aligns seamlessly with Beauty Avenue's ethos of delivering quality without compromise.

Commencing in the first quarter of 2024, Smashbox will be available at Beauty Avenue stores, enhancing the diverse range of products offered by the chain.

With a successful presence in three major Las Vegas hotels, Beauty Avenue plans further expansion within the world famous Las Vegas Blvd and nationwide. The brand's commitment to offering an extensive selection of colors and quality beauty brands reflects its dedication to meeting customer needs.

Beauty Avenue invites beauty enthusiasts and customers to explore the latest addition to its collection as it continues to redefine the luxury beauty shopping experience.