March 27, 2023 – Marketplacer, a global technology platform that enables brands, retailers, suppliers, communities, and innovators to build and grow successful online marketplaces at scale, today announced a new marketplace connector for commercetools. The new connector accelerates enterprise customers’ ability to launch and scale their 3rd-party product strategy, driving revenue growth and real business impact. 

Built in collaboration with ChangeCX, a strategic partner for both Marketplacer and commercetools, the new connector enables commercetools customers to link 3rd-party sellers from the Marketplacer platform into their ecosystem and extend their product range. Now, customers can leverage the power of the connector to make product updates, integrate seller information, and receive alerts in real time. This allows customers to launch their marketplace faster, at scale, and at a lower cost, resulting in an enhanced customer experience. 

Additional Benefits of the New Marketplace Connector:

• The ability to create and promote products on the commercetools Composable Frontend Platform, increasing visibility and sales potential;
• Improve workflow efficiency with a single source of truth for products, sellers, and advertisers;
• Alignment with key principles of the MACH alliance, which ensures a high level of control and agility.

“Speed to market is top-of-mind for our customers, and the ability to quickly connect buyers and sellers on their marketplaces gives them a competitive advantage,” said Jason Wyatt, chairman and co-founder of Marketplacer. “We’re excited to partner with commercetools and ChangeCX to help companies fast-track the process of creating a marketplace for new products and revenue opportunities.” 

Curio, An Online Design Destination, Delivers Premium Customer Experience

One early customer that will be able to benefit from the new Marketplace Connector for commercetools is Curio. Curio features a global network of emerging and established creative “makers” and buyers for unique and often one-of-a-kind accessories, furniture, lighting, and more and was looking for a way to connect buyers with makers in an easier and faster way.

Built on a flexible, composable-commerce foundation, the partners helped Curio transition its existing ecommerce platform into an easy-to-use marketplace that caters to the customizable nature of its maker/buyer transactions. The new platform includes unique features such as dynamic invoicing, shipping and delivery updates that will allow Curio’s makers to keep their buyers updated with real-time status of their products and designs. 

“Our mission is to bring new communities of makers, aesthetes and creative patrons together to celebrate human creativity and craftsmanship,” said Shalini Misra, founder and creative director, Curio. “This marketplace platform combines a flexible, easy-to-use digital commerce solution with a smooth, online brand experience.” 

Availability and Upcoming Events 

The new connector is available immediately and we’re excited to demo our new composable commerce solution built with ChangeCX and commercetools at booth #1018 at ShopTalk in Las Vegas. Reserve your 10-minute demo here.