Alchemy Worx, the leading audience management and email marketing services agency, released data today correlating the impact of subject line testing to driving revenue through email marketing campaigns. The results indicate that testing more than 10 subject lines increases open and click through rates by close to 250%.
Discussion is increasing regarding the potential positive and negative impacts of the use of artificial intelligence tools (AI) in copywriting and creative design, Alchemy Worx recently released their 2022 data impact recap showcasing the increased lift in email response when multiple subject lines are tested. The data shows a direct correlation in open and clickthrough rates when more subject lines are tested.
“The subject line is the most important part of the email. Without a strong subject line, no one will open your email. If they don’t open it they can't take advantage of your offer.” said Terri Fajardo, Executive Vice President, Strategy at Alchemy Worx Until now, creating multiple subject lines took significant time and resources. And, if you engage an agency it could also become costly. However, with the advent of AI, the email marketing industry is seeing opportunities for cost-reduction and efficiencies across the board.
“We believe that advancements in AI will become an ally for the savvy email marketer.” said Allan Levy, CEO of Alchemy Worx “While no single AI technology can create powerful subject lines today without the help of email experts who understand how to direct the AI systems, the potential for a strong collaboration is there. We’ve been integrating various elements of AI systems into our process and seeing positive impact.” Alchemy Worx has continued to be on the forefront of email marketing support.
Their SubjectLinePRO testing tool offers a way for marketers to validate their potential impact before they send a message. Additionally, Alchemy Worx offers a no cost program evaluation for all companies, identifying ideas driving immediate improvement in program results, and a four-month risk free trial engagement to demonstrate their ability to partner with your company to increase response.
To sign up for your free Alchemy Worx program analysis or follow their AI research insights, visit Alchemyworx.com
Alchemy Worx unlocks hidden money in your email marketing and sms programs. Trusted by hundreds of brands over the past two decades, Alchemy Worx delivers industry leading audience management, design, production and segmentation support guaranteed to improve your program’s results. Alchemy Worx partners with your business, exactly where and how you need support, so you can focus on delivering on messages that matter to your customers. For more information, visit http://www.alchemyworx.com