PRESS RELEASE

FOR IMMEDIATE RELEASE           

Charlie’s Soap formulations are easy on users’ skin and safe for the environment, perfectly representing the mission-driven companies Christie & Co serves.

Santa Barbara, California (October 2022) Furthering its purpose of changing the world through communication that helps mission-driven companies reach new levels of success and become leading brands, full-service agency Christie & Co is serving as agency of record for natural cleaning solution manufacturer Charlie’s Soap. Through three generations of scientific research and development, the Sutherland family has discovered the true meaning of clean, producing solutions that remove any stain from grease to grass without leaving residue, creating lingering fragrances, or irritating users’ skin. Christie & Co looks forward to telling the Charlie Soap story through its proprietary brand-building methods and taking it from dream to mainstream.

In 1976 Charlie Sutherland and his son, Charlie Sutherland Jr., developed a natural solution to remove stains on the fabrics at his textile mill in North Carolina. This solution quickly spread to the community, who saw the difference it made to their clothes, and by popular demand Charlie’s Soap became an American favorite for cleaning. Scientifically proven safe, pure, and effective at removing all kinds of stains, Charlie’s Soap formulates cleaning solutions for many purposes including Laundry Powder, Liquid, and Pods, Kitchen & Bath Cleaner, Stain Solutions, and Indoor & Outdoor cleaners, all with environmentally friendly, biodegradable materials. By gently pulling dirt from surfaces while protecting the environment and its users’ skin, Charlie’s Soap produces true clean.  

For 30 years, Christie & Co has developed brand evolutions for mission-driven companies so they reach new heights and has provided services to cleaning brands such as PRO-LAB and BioBag International. Using proprietary and proven Organic Marketing Technology and Conversion Market Research™, Christie & Co finds the emotional hot buttons of a client’s audience and determines the priorities, and preferred communication channels of that target market. Christie & Co uses this information to build a Brand Architecture for the client, which guides the creation of all marketing, advertising, and social media deliverables created, thereby creating a laser-focused campaign targeted to the correct audience.

“A mission-driven business is one whose purpose benefits humanity and the planet,” said Christie & Co Founder and CEO, Gillian Christie. “By producing cleaning solutions that deliver efficacy while prioritizing the wellbeing of its users and the environment, Charlie’s Soap epitomizes the kind of company that Christie & Co is proud to support and lift to new levels of success.”

Contact Information:

For more information, visit www.christieand.co. For inquiries, contact Josh Grega at Christie & Co by phone (206) 291-4709 and/or email [email protected].