ALBERTA, CA (August 15, 2022) – – IT’SUGAR, the leading specialty candy retailer in the United States, opened its first location in Canada in North America’s largest mall, West Edmonton. The new 5,000 square foot specialty candy store opened its doors in time for back-to-school shopping and the gift-giving season.
DROPBOX LINK FOR STORE PHOTOS AND B-ROLL: https://tinyurl.com/ITSUGARWestEdmonton
Jeff Rubin, CEO & Founder of IT’SUGAR, stated, “We are excited to expand outside of the US with our first ever store in Canada, at the largest mall in North America. With the grandest assortment of confectionery treats and popular licensed merchandise, we are looking forward to bringing America’s favorite chocolate and candy treats to Canada.”
Rubin continued, “IT’SUGAR is more than a candy store, we are a ‘retailtainer’. We created an environment where shopping for your favorite candy and treats becomes a joyful and memorable experience. Stepping foot into our stores is a humorous escape where shoppers will laugh out loud at our hilarious and entertaining products and displays, while satisfying their sweet tooth.”
In the new Canada store, customers will be greeted by a maple tree lollipop garden, boasting over a thousand lollipops, along with a huge four-sided column made of gumballs, a gummy bear moose statue, and a “tap” of “maple syrup” pouring out.
The new candy store features over a dozen candy stations housing nearly 250 different kinds of candy by the kilogram, with many exclusive flavors of Skittles, Sour Patch Kids, PEZ and more, for the ultimate personalized candy experience. Entire departments within the store are dedicated to beloved brands including Skittles, Nerds, Reese’s, OREO, Sour Patch Kids, Pink Starburst and more, and are filled with unique branded confections and quirky candy-themed gifts.
The experience-based store also includes immersive areas devoted to retro and international candy, TikTok-trending treats, and much more, providing sugar enthusiasts of all ages with endless playful entertainment.
The new IT’SUGAR store is in the West Edmonton Mall, which shares the same owner as American Dream and Mall of America, two popular malls with IT’SUGAR locations. Shoppers can visit the specialty candy store on the first floor in West Edmonton Mall at 8882 170 St NW, Edmonton, AB T5T 4J2, Canada. Store hours can be found at https://www.wem.ca. For more information, please visit www.itsugar.com.
IT'SUGAR is a member of BBX Capital family of companies and a subsidiary of BBX Sweet Holdings.
About IT’SUGAR: Founded by candy veteran Jeff Rubin in 2006, IT'SUGAR has become one of the largest specialty candy “retailtainers” in the world, with 100 locations in U.S. hot spots. IT’SUGAR isn’t just a candy store -- it’s an experience with bright colors, humor, and loud music. Known for its absurd sugar innovations that celebrate lighthearted rebellion, IT’SUGAR aspires to a future where everyone has access to the pure joy that comes from indulging in a world with fewer rules and more sugar.
About BBX Capital, Inc.: BBX Capital, Inc. is a Florida-based diversified holding company whose principal holdings include BBX Capital Real Estate, BBX Sweet Holdings, and Renin. For additional information, please visit www.BBXCapital.com.