Israel’s largest and leading retail group will use Via’s intelligent logistics platform to dynamically plan, optimize, manage, and monitor distribution

April 12, 2022 – Shufersal, the largest retail group in Israel, announces a partnership with Via, the global leader in TransitTech, to transform and digitize its middle mile delivery process. Shufersal will introduce Via’s innovative software platform to enable more efficient and accurate movement of goods from distribution centers to more than 300 branch locations across Israel, and to improve the overall distribution process.

By integrating Via’s intelligent algorithms and software platform into Shufersal’s distribution system, the supermarket chain will be able to dynamically plan, optimize, track, and monitor deliveries in real-time across hundreds of trucks transporting goods from its logistics centers to its branches, all over the country. This transformation is an essential part of Shufersal’s vision to become the leader in digital experience throughout the distribution process.

Via’s technology will enable Shufersal’s planners to quickly build the route plan for its entire distribution fleet, from its logistics centers to all Shufersal branches nationwide. A digital control center powered by the Via logistics system will enable planners to monitor operations and respond to unexpected changes like sick drivers and changing traffic patterns in real-time. Drivers will have access to a mobile app that will increase task visibility with clear routing instructions, a communications tool to connect with dispatchers, and a feature to confirm proof of delivery. 

The new system will reduce operating costs by reducing miles driven and shorten planning processes,  while improving communication between the control center, drivers, and Shufersal’s branches. The decision to upgrade Shufersal's digital distribution system ensures an environmentally sustainable and cost-effective business model over time.

"Shufersal encourages technological innovation in all areas of its business,” said Yiftach Bloch, Director of the Supply Chain Division at the Shufersal Group. “Our cooperation with Via to introduce an intelligent logistics platform for the transportation of goods will significantly improve and streamline our distribution system, reducing miles traveled and air pollution."

“We are proud to partner with Shufersal to upgrade the grocery chain's distribution network with Via’s intelligent software that was built on years of experience moving people and goods,” said Israel Duanis, SVP of Logistics and Delivery Platforms at Via. “Our partnership with Shufersal is an important part of a global market shift in the world of logistics operation, making the entire distribution process more streamlined and efficient.”

Via builds innovative software to enable its customers—cities, transit agencies, transport operators and corporations—to transform their legacy transportation systems into advanced digital networks, in more than 35 countries around the world. Via has developed the digital infrastructure for logistics transportation, one of the most important pillars of the logistics value chain. Via’s software addresses the challenges of the last and middle mile by working with retailers and couriers to intelligently plan, optimize, and manage their distribution systems. Outside of Israel, Via’s platform has provided smart logistics solutions for partners in the U.S., Japan, Germany, the U.K., and Malta.