SEON, the online fraud fighters, today announced partnerships with global Buy Now, Pay Later (BNPL) company, ViaBill, to prevent and detect digital fraud. The partnership speaks to a growing trend within the emerging space, where SEON’s comprehensive digital footprint data enrichment service is used alongside know-your-customer (KYC) checks to mitigate the risks of fraud effectively. Prior to this, SEON has announced partnerships with other leaders in the BNPL space, including Afterpay, Mokka, and Sezzle. 

The BNPL industry continues to grow globally, with more people - led by millennials and Gen Z - now choosing the alternative payment method for purchases. ViaBill has partnered with SEON to prevent fraud for consumers because its unique way of using additional data signals can help their companies make more insightful decisions. With access to additional data points, ViaBill will be able to greatly reduce the risk of fraud by ensuring that potential users are genuine. 

“ViaBill is committed to providing understandable, affordable, and fully transparent financing to consumers,” said Claus Linde, SVP Product of ViaBill. “Our partnership with SEON ensures that our users will have a seamless and secure shopping experience, so they can use our smart and straight-forward payment options while knowing they are protected from online fraud and personal data theft.”  

By combining comprehensive data enrichment using digital footprints and modernized device fingerprinting technology, SEON delivers greater fraud protection to BNPL businesses dealing with fake users, fraud rings, and bot attacks.      

Additionally, by providing this security, SEON is helping the BNPL industry flourish in developing nations, where the risk of fraud is often higher. The company’s affordable solution enables fintech startups in high-growth countries to enact stringent fraud prevention protocols cost-effectively. In doing so, SEON is helping create a secure environment for businesses in the sector and democratize financial BNPL services across the world. 

“We continue to make great strides in the BNPL sector and are delighted to see our innovative technology at the heart of so many leading fintech services,” said Jimmy Fong, Chief Commercial Officer, SEON. “Across the world, people increasingly want access to flexible payment options, but this approach comes with inherent risks. By incorporating our suite of fraud prevention solutions, credit enablers in the field can mitigate this risk in a cost-effective, straightforward manner.”

SEON’s solution can be incorporated within existing KYC check protocols seamlessly or used to formulate new systems entirely. At its core, the technology has been designed to have minimal impact on the customer experience and buyer journey. Additionally, the company’s solution can be onboarded cost-effectively, which makes it ideal for any fintech startup running on a lean budget that needs to implement it quickly.  For more information about SEON, please visit: www.seon.io