Beauty Avenue is now open in three major top hotels on the world-famous Las Vegas strip with the forth one planned to open April 2022. The company is planning additional store openings in Las Vegas and additional location nationwide. The Beauty Avenue concept is focusing on Luxury Indie Beauty Brands with a wide selection of products in the Makeup, Hair, Beauty devices and Cosmetics. The company launched its own Luxury Makeup brand, OREVE Beauty, offering a selection of over one hundred lipstick colors and over one hundred pressed eye shadow colors in stores. The Beauty Avenue company was founded by Beauty Industry veterans with over twenty years’ experience in designing and developing Beauty products and implementing them in luxury boutique stores globally.    Developing and launching OREVE Beauty the founders had in mind to offer a large selection of colors available in stores together with combining selected luxury indie beauty brands that are up and coming. OREVE Beauty was chosen to be featured in the Bellagio Las Vegas Hotel Spa. Brands featured in the stores include Blend Minerals, OREVE Beauty, ISO Beauty, Proliss USA, NEO, Acai, Kashmira, SARYNA KEY Luxury Hair and more. Products to include a large selection of Makeup, Cosmetics, Hair Irons with modern patterns and designs, Hair dryers, Hair curlers, Shampoos, Conditioners, Hair Styling products, Beauty Devices, and accessories. Beauty Avenue stores are now open at: MGM Grand Hotel and Casino, Mandalay Place at Mandalay Bay Hotel and Casino and Paris Hotel and Casino with the Caesars Place Hotel and Casino location planned to open April 2022. The chain is planning a nationwide expansion with additional stores planned for 2022.