Consumer goods giant trusts PXM pioneer to accelerate growth for its brands Product experience management (PXM) leader Akeneo today announced its selection by Thrasio, the world’s largest acquirer of Amazon sellers, to help manage product information across its brands. Akeneo’s best-in-class product information management (PIM) solution will ensure accurate, consistent, and relevant product information across millions of SKUs and sales channels, including Amazon, DTC websites, social shopping channels, and other marketplaces, helping Thrasio build a next-generation eCommerce stack capable of driving omnichannel success for its fast-growing portfolio. 

Akeneo will support Thrasio as it manages a growing portfolio of more than 125 high-value companies with more than 16,000 SKUs. With the ability to seamlessly coordinate information and content for thousands of Thrasio products across hundreds of brands, in multiple languages and across dozens of channels worldwide, Akeneo will enable Thrasio to sell faster, better, and everywhere.

Supporting Thrasio’s evolution into a major, next-generation CPG company, the right PIM partner is a key component to managing its multichannel growth. Akeneo prides itself on its flexibility, which provides the capability to manage catalogs for a wide variety of products; its openness, which ensures ease of integration across evolving eCommerce stacks; and its scalability, offering a future-proof solution capable of keeping pace with growth. Akeneo will integrate with other critical components of Thrasio’s eCommerce infrastructure, including its best-in-class Enterprise Resource Planning (ERP) and Digital Asset Management (DAM) tools, to support the company’s ongoing growth.

“As we’ve built out the eCommerce infrastructure for our successful Amazon sellers, we quickly realized that product information management is an essential component to success at scale,” said Carlos Cashman, Thrasio co-CEO and co-founder. “Providing a consistently excellent omnichannel experience requires accurate and standardized product information that empowers customers to make smart, informed choices. Failing to do so will cause customers to abandon their purchase and grow frustrated with the brand. Akeneo is simple to use yet powerfully customizable, which means it integrates easily with our existing platforms and streamlines our operations as we expand channels and move to new markets.” 

“Product information is the lifeblood of commerce and the driving force behind digital transformation,” said Fred de Gombert, CEO and co-founder of Akeneo. “As Thrasio finds more ways to bring beloved products to consumers whenever and wherever they are, they recognize that a powerful and effective PXM solution is a must-have to accelerate growth and drive scalable productivity gains across their fast-growing portfolio. We’re obsessed with delivering best-in-class PXM for market-leading companies, and we’re delighted to be joining Thrasio on their continuing mission to revolutionize eCommerce.”