Alluring Logic, a New York City based startup that builds technology helping retailers drive more frequent visits and transactions from customers, has been acquired by clienteling & digital marketing company Proximity Insight.

The deal was announced in a blog post by Proximity Insight, which was founded several years ago at a Salesforce sponsored hackathon. According to Proximity Insight’s co-founder Kris Moyse, "Alluring Logic brings a wealth of retail omni-channel knowledge, having built an enterprise Clienteling platform from scratch, leveraging both Microsoft and open source technologies. These insights gives us technical flexibility as we look to continue innovating within retail.", says Kris Moyse, Co-Founder of Proximity Insight. "Additionally, Alluring Logic's client-prospects will add momentum to our customer development.", says Moyse. 

The details of the deal have not been disclosed, though Alluring Logic's co-founder Dane Arpino will be joining Proximity Insight's product management and design/engineering teams while overseeing the solution’s user-experience. “We're trilled with the opportunity to contribute to the most advanced and user-friendly Clienteling platform in the world. Over the coming months, we'll explore new ways to help retailers extract insights while making their data more actionable for sales associates. We'll also seek overlapping business development opportunities between other solutions providers, including and not limited to POS, CRM, and e-Commerce platforms.”, says Dane Arpino.