SAN FRANCISCO, Jan. 19, 2016 /PRNewswire/ -- Recurly, Inc., the enterprise-grade subscription management platform, today released findings from an examination of shopping volumes during the start of the holiday period, including Black Friday and Cyber Monday. On Cyber Monday 2015, subscription-based merchants experienced a 230 percent jump in total payment volume (TPV) as compared to other days during the study period.

Subscriptions are changing the face of retail. A wide variety of products are sold via subscription from box-of-the-month consumer goods – food, fashion, cosmetics, personal care items, toys – to high-end electronics, entertainment and services. With a universe of …