Dive Summary:

• Members-only web retailer Zulily Inc. announced it raised $253 million in the company’s initial public stock offering on Friday.
• The flash-sale retailer, which caters a range of goods specifically for women and their children, received roughly $130 million in net proceeds from the deal.
• Zulily currently boasts over 2.6 million members with net revenue reaching $331.2 million in 2012—a staggering increase of 132% over the previous year.

Dive Insight:

Zulily has been one of the most successful e-tailers of its kind since entering the online market in 2008. Sales for the company have risen from roughly $10 million in 2009, to an annual total of $300 million within four years. On the first day of trading following the company’s IPO filing, shares for Zulily rose 87%.