Dive Summary:
- An expanding number of young entrepreneurs are bypassing the online market in favor of brick-and-mortar storefront locations throughout Columbus, Ohio. The retail merchandise includes clothing, home décor, vintage t-shirts and many others.
- According to reports, the trend has been a popular one in Columbus and continues to see expansion of brick-and-mortar retail storefronts across the city.
- “…there’s more interest in having retail careers among college grads than maybe 20, 30 years ago,” said retail analyst Chris Boring, principal at Boulevard Strategies
From the article:
“Younger people have had a lot of trouble finding jobs, so they’ve decided to open their own businesses,” Boring said. “Also, technology has lowered the cost barrier for many types of businesses. In retail, it’s becoming more and more important for small retailers to master technology to keep up — and younger people are more likely to have those skills.”