Dive Brief:
- Amid its leadership turnaround, Wish's parent company, ContextLogic Inc., announced that its founder Piotr Szulczewski will step down as chief executive officer and remain on its board of directors, according to a Wednesday press release.
- The e-commerce platform said it has begun searching for a new CEO. Szulczewski will stay in his position until a replacement is found or no later than Feb. 1.
- Before founding the company and becoming its CEO in 2010, Szulczewski held multiple roles at Google, per the company press release.
Dive Insight:
Wish's CEO change comes as the company has made other executive changes and updated its digital operations.
Wish earlier this year brought on former Google executives Farhang Kassaei and Tarun Jain to become its chief technology officer and chief product officer, respectively. The company also hired former Shutterfly executive Vivian Liu to serve as the company's CFO last month.
Wish last week also debuted its standards program for merchants and announced plans to modernize its product discovery functions, starting with an improved homepage.
"As Wish's Founder and CEO for more than 10 years, Piotr has played an instrumental role in creating a global, publicly traded, billion-dollar e-commerce marketplace that millions of shoppers use every day," Tanzeen Syed, lead independent director at Wish, said in a statement. "We look forward to him continuing to guide Wish as a member of our board of directors as we enter our next stage of growth."
Multiple brands and retailers have been shaking up their leadership recently. Vince, Eileen Fisher, Shoe Carnival, Urban Outfitters and others have announced CEO changes this year.
