Dive Summary:
- Last week, American Express announced new deals that would be made available to users who link their cards and Twitter accounts, but analysts tell ZDNet that a recent hack at Twitter may leave card owners reluctant to use tweets for e-commerce purposes.
- Jonathan Andresen, director of product marketing at Blue Coat Asia-Pacific, and Eric Chiu, president and founder of HyTrust, expressed similar concerns about AmEx user confidence, though Kendrick Sands, consumer finance company analyst at Euromonitor, argued that the card company's reputation for swift reimbursements and responsiveness will work to its advantage despite the hack.
- Whatever comes next, both Twitter and American Express will likely see added pressure to protect user accounts and credentials.
From the article:
"... With millions of users to monitor, Twitter and American Express can also consider using a real-time Web security cloud service to ensure instantaneous feedback is available by analyzing Web content and blocking threats, Andresen advised. ..."
