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Why Whole Foods isn't worried by Walmart's organic initiative

Whole Foods Market might as well declare bankruptcy now judging from widespread media coverage of Walmart's decision to sell roughly 100 organic dry grocery items under the Wild Oats brand.
Walmart's own press release said, "Walmart and Wild Oats launch effort to drive down organic food prices." Others took its step further. The Wall Street Journal said, "expensive organic food beware: Wal-Mart declares a price war." Marketwatch characterized the announcement as, "Walmart, Wild Oats aim to disrupt the organic food industry." And Forbes went with, "Watch out Whole Foods? Walmart aims to driv...
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Why Whole Foods isn’t worried by Walmart’s organic initiative
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