Dive Summary:
- Traditional retailers may be losing customers to e-retailers due to show-rooming, but websites suffering from showroom envy are launching brick and mortar operations prevent customer losses in the opposite direction.
- Etsy, Warby Parker and Bonobos are among the names in Internet retailing that have recently ventured into physical stores, which do not even necessarily sell items directly on-premises.
- Ultimately selling stock online, however, gives these stores an additional advantage of being adaptable with stock.
From the article:
"... 'We think that ecommerce is going to be the flagship store and possibly as much as half of retail for any brand,' Dunn added. 'But what we've learned recently is that the offline experience of touching and feeling clothes isn't going away. People still want to try stuff on, and so for a brand like ours that's built on fit we want to provide that.' ..."
