Dive Summary:
- The Boston Consulting Group's annual global survey of nearly 30,000 consumers reports that Australians are the most frequent online shoppers at international retailers in the developed world.
- The survey included 2,502 Australian respondents and came as a blow to Australia's struggling domestic retail sector.
- The choice to shop online from international retailers was primarily influenced by range, availability and price, and online retail sales in the country grew 18% to $13.7 billion year-on-year in May.
From the article:
... "Australian consumers are threatening to go on strike," BCG's Australia and New Zealand head Jane Danziger said. "Fears about the economy and job security are certainly factors, and these have noticeably increased the past year.
"But the results clearly show retailers would be foolish to pin their hopes for a spending recovery on an uptick in the Australian economy. There are some fundamental shifts taking place in consumer attitudes and behaviours." ...