Dive Summary:
- According to AdGooroo, retailers spent $2.3 billion on paid search ads with Google AdWords and Yahoo Bing Network in 2012.
- Children's goods ranked out as the 5th largest retail subcategory for paid search ads.
- In 2012, AdGooroo saw a shift at the top of the subcategory, with toysrus.com dethroning disneystore.com as the top ranking children's goods retailer in AdWords impressions.
Here is the full U.S. Adwords Impressions Ranking 2012 for children's goods retailers:
- toysrus.com
- disneystore.com
- potterybarnkids.com
- lego.com
- babiesrus.com
- landofnod.com
- childrensplace.com
- diapers.com
- albeebaby.com
- carters.com
From the article:
The Disney Store was overtaken for the number one paid search impressions spot in 2012 by Toys R Us, which reportedly sought to improve its online presence last year as part of a larger strategy to compete more vigorously. In fact, Toys R Us increased its paid search impressions from 136 million in 2011 to 201 million in 2012, while the Disney Store's paid search impressions dropped from 208 million to 188 million from year-to-year.
