Dive Summary:

• Wegmans Pharmacy has announced the creation of a new online pharmaceutical e-commerce site.
• The website will allow consumers to place orders online from remote locations and will feature free standard shipping on prescriptions.
• Wegmans website will also integrate a new “check order status” feature designed to minimize incoming calls to physical pharmacy locations.

Dive Insight:

“Now, wherever you are in the U.S. our new Free Home Shipping service for prescriptions gives you a convenient way to experience that same great service you’ve come to know in our pharmacies,” says Mary Ellen Burris with Wegmans. Wegmans claims that roughly 25% of incoming calls to stores are due to inquiries about prescription orders and hopes the new “check order status feature” will improve store operations.