Dive Summary:

• Following record Black Friday and Cyber Monday sales, big box retailer Walmart is preparing to launch its Christmas Countdown Savings Event.
• The retailer will also launch an online sales event Monday, Dec. 16, and include free shipping on orders greater than $35.
• The in-store Christmas Countdown Savings Event will begin on Friday at 8 a.m., with 12 days remaining before this year’s Christmas holiday.

Dive Insight:

Walmart is pulling out all the stops this season to help drive revenue through its seasonal holiday sale events. In addition, the retail titan is heavily marketing its price matching policy - offering to price match eligible merchandise before or after purchase until Dec 24. “When we reported our record-breaking Black Friday results, we said we weren’t done yet, and we meant it,” said Duncan Mac Naughton for Walmart.